Advertising, mailings and promotion
A product can be put together flawlessly and still attract a claim for the way it was presented: for a mailing without consent, for a placement without labelling, for a promise in a creative that will have to be honoured to the letter. We put in order what goes out to the public.
What is included
- Consent to informational and advertising mailings
- An assessment of whether a particular product may be promoted and of the limits of what may be claimed
- Rules for promotions and loyalty programmes that can be changed and closed without claims from participants
- A line between advertising and information about the company for your own channels
- A review of materials before placement instead of dealing with the consequences after an order from the regulator
Case study
A claim over mailings without consent, settled out of court
The request
An online clothing shop received a pre-action claim: a recipient demanded compensation for advertising mailings to which they had not consented.
What we did
We analysed the claim and the actual grounds for the mailing, and prepared a reply and a course of action: the mailings were stopped, the address was removed from every channel, and the demand was settled by a voluntary payment of compensation for non-pecuniary damage. In parallel we put the mechanism itself in order – we prepared the rules of the shop’s loyalty programme and a consent to receive advertising mailings.
The result
The dispute was settled out of court and on time, without a lawsuit and without publicity, and the mailings continued – now on a lawful basis.
Solve your matter
Tell us about your situation — we will offer a concrete solution.