Packaging a digital product
The legal side of a product is usually put together last, once the launch date has been announced, and out of templates written for a different product. We build it as part of the product itself: first we decide what exactly is sold to the user and who answers to them, and only then draft the documents and write the wording for the interface.
What is included
- A legal model of the product: what exactly is sold to the user, who answers to them and how the money flows
- A public offer or user agreement ready to publish on the day you receive it
- A policy and consents written for the product’s actual purposes, not for a standard template
- Exclusive rights to the code, design and content secured for the company
- Wording for consent and confirmation screens that makes acceptance of the terms provable
Case study
A legal model for selling a VR simulator to clinics and educational organisations
The request
Rentgenkhirurg LLC was preparing to sell a VR simulator for training doctors – the VRM Clab platform. The buyers were to be clinics and educational institutions, that is, organisations with their own legal departments and procurement procedures, and the company had no ready structure for the sale.
What we did
We developed a legal model for licensing the product: we defined what exactly passes to the buyer, for how long and to what extent, how the licence changes as the number of users grows, and on what grounds access is suspended and terminated. On the basis of the model we prepared the documents under which the product is sold – a licence agreement, the platform’s user agreement and personal data processing documents.
The result
The company received a structure from which the documents for a deal with any corporate buyer are assembled, and stopped negotiating the terms afresh for each client.
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